NASDAQ · SMPL

Simply Good Foods Co

Smart money pulse

What insiders and funds are doing

Mixed Insiders: as of Nov 12 Funds: as of Jun 30, 2026
−1000+100 +6
  • account_balance
    174 funds bought, 137 sold in the quarter ended Jun 30, 2026. 80 were new holders.
  • info
    No real insider sales in 12 months. Planned 10b5-1 sales and tax withholding are left out.

−100 means everyone selling, +100 everyone buying. This is data, not advice.

How the Pulse works

Pulse runs from −100 (everyone selling) to +100 (everyone buying). Half comes from insiders: real buyers vs. real sellers in the last 90 days (Form 4). Half comes from funds: funds that bought vs. funds that sold last quarter (13F). 13F is a snapshot of long positions on the last day of the quarter, filed up to 45 days later. It does not show short positions or trades since then.

Who owns it

300 funds report owning SMPL, up from 275

Holdings as of Jun 30, 2026
New80
Added94
Held44
Trimmed82
Sold out55

Last quarter

Who bought and who sold

BlackRock, Inc.
+4%
Boston Trust Walden Corp
−51%
State Street Corp
+2%
Dimensional Fund Advisors LP
−64%
River Road Asset Management, LLC
−14%
FMR LLC
−79%
Norges Bank
New
Geode Capital Management, LLC
+27%

Change in shares held, biggest holdings first. Bars stop at ±100%.

Insider trades · last 12 months

Real buys and sales

No open-market buys or sales by officers or directors in the last 12 months. Hidden: 3 stock grants, 3 tax withholdings. Press All filings to see them.

● Open-market buy● Open-market sale
CEOCFOOther officersDirectorsDecJanFebMarAprMayJunJulAugSepOctNovStock grant · Nov 8 · 31,074 shShares withheld for tax · Nov 8 · $33.5KStock grant · Nov 8 · 38,312 shShares withheld for tax · Nov 8 · $46.2KStock grant · Nov 8 · 33,377 shShares withheld for tax · Nov 8 · $118K
CEOCFOOther officersDirectorsJunJulAugSepOctNovStock grant · Nov 8 · 31,074 shShares withheld for tax · Nov 8 · $33.5KStock grant · Nov 8 · 38,312 shShares withheld for tax · Nov 8 · $46.2KStock grant · Nov 8 · 33,377 shShares withheld for tax · Nov 8 · $118K

Last 6 months. A wider screen shows 12.

Showing 0 real trades. Hidden: 3 stock grants, 3 tax withholdings. Those happen on a schedule and say little about what an insider thinks. Bigger dot means a bigger trade.

Showing every filing. Dashed circles are routine: grants, tax withholding, option exercises and planned sales.

Congress · last 12 months

Members of Congress who traded SMPL

All Congress trades
SMPL The Simply Good Foods Company - Common Stock Tim Moore NC-14 Purchase $1,001 – $15,000 Traded Mar 13, 2026 Reported Mar 24, 2026
SMPL The Simply Good Foods Company - Common Stock Tim Moore NC-14 Purchase $1,001 – $15,000 Traded Mar 12, 2026 Reported Mar 24, 2026
SMPL The Simply Good Foods Company - Common Stock Tim Moore NC-14 Purchase $15,001 – $50,000 Traded Feb 11, 2026 Reported Feb 20, 2026
SMPL The Simply Good Foods Company - Common Stock Tim Moore NC-14 Purchase $15,001 – $50,000 Traded Feb 3, 2026 Reported Feb 20, 2026

Amounts are the ranges members report, not exact amounts. Reports can come up to 45 days after the trade. From House and Senate STOCK Act reports. This is data, not advice.

Top holders

Biggest funds in SMPL

As of Jun 30, 2026
FundValueChange
BlackRock, Inc.$181M+4%
Vanguard Portfolio Management LLC$73.1M−1%
Vanguard Capital Management LLC$49.1M−2%
State Street Corp$45.8M+2%
Norges Bank$40.1MNew

Where this data comes from. Insider trades, fund holdings, activist stakes and company results come from public SEC EDGAR filings (Forms 4, 13F, 13D/13G, 10-Q and 8-K). Congress trades come from the STOCK Act reports members file with the House Clerk and the Senate.

This is data, not investment advice. About StockToast