NYSE · MAX

MediaAlpha, Inc.

Smart money pulse

What insiders and funds are doing

Selling Insiders: as of Nov 12 Funds: as of Jun 30, 2026
−1000+100 −55
  • account_balance
    71 funds bought, 88 sold in the quarter ended Jun 30, 2026. 25 were new holders.
  • info
    2 real insider sales in 12 months. $735K in total, not counting planned sales.

−100 means everyone selling, +100 everyone buying. This is data, not advice.

How the Pulse works

Pulse runs from −100 (everyone selling) to +100 (everyone buying). Half comes from insiders: real buyers vs. real sellers in the last 90 days (Form 4). Half comes from funds: funds that bought vs. funds that sold last quarter (13F). 13F is a snapshot of long positions on the last day of the quarter, filed up to 45 days later. It does not show short positions or trades since then.

Who owns it

157 funds report owning MAX, down from 163

Holdings as of Jun 30, 2026
New25
Added46
Held29
Trimmed57
Sold out31

Last quarter

Who bought and who sold

Change in shares held, biggest holdings first. Bars stop at ±100%.

Insider trades · last 12 months

Real buys and sales

● Open-market buy● Open-market sale
CEOCFOOther officersDirectorsDecJanFebMarAprMayJunJulAugSepOctNovPlanned sale (10b5-1) · Oct 26 · $109KPlanned sale (10b5-1) · Oct 27 · $139KPlanned sale (10b5-1) · Oct 28 · $107KPlanned sale (10b5-1) · Nov 2 · $2.77MPlanned sale (10b5-1) · Nov 2 · $2.05MPlanned sale (10b5-1) · Nov 3 · $2.63MPlanned sale (10b5-1) · Nov 3 · $1.96MPlanned sale (10b5-1) · Nov 4 · $1.52MPlanned sale (10b5-1) · Nov 4 · $2.34MPlanned sale (10b5-1) · Nov 9 · $203KPlanned sale (10b5-1) · Nov 10 · $204KPlanned sale (10b5-1) · Nov 11 · $206KOpen-market sale · Oct 30 · $362KOpen-market sale · Nov 2 · $373K
CEOCFOOther officersDirectorsJunJulAugSepOctNovPlanned sale (10b5-1) · Oct 26 · $109KPlanned sale (10b5-1) · Oct 27 · $139KPlanned sale (10b5-1) · Oct 28 · $107KPlanned sale (10b5-1) · Nov 2 · $2.77MPlanned sale (10b5-1) · Nov 2 · $2.05MPlanned sale (10b5-1) · Nov 3 · $2.63MPlanned sale (10b5-1) · Nov 3 · $1.96MPlanned sale (10b5-1) · Nov 4 · $1.52MPlanned sale (10b5-1) · Nov 4 · $2.34MPlanned sale (10b5-1) · Nov 9 · $203KPlanned sale (10b5-1) · Nov 10 · $204KPlanned sale (10b5-1) · Nov 11 · $206KOpen-market sale · Oct 30 · $362KOpen-market sale · Nov 2 · $373K

Last 6 months. A wider screen shows 12.

Showing 2 real trades. Hidden: 12 planned 10b5-1 sales. Those happen on a schedule and say little about what an insider thinks. Bigger dot means a bigger trade.

Real trades, newest first

Nov 2 Kuanling Yeh CTO Open-market sale $373K 25,000 sh at $14.91
Oct 30 Kuanling Yeh CTO Open-market sale $362K 25,000 sh at $14.47

Showing every filing. Dashed circles are routine: grants, tax withholding, option exercises and planned sales.

Top holders

Biggest funds in MAX

As of Jun 30, 2026

Where this data comes from. Insider trades, fund holdings, activist stakes and company results come from public SEC EDGAR filings (Forms 4, 13F, 13D/13G, 10-Q and 8-K). Congress trades come from the STOCK Act reports members file with the House Clerk.

This is data, not investment advice. About StockToast