NYSE · BFH
Bread Financial Holdings, Inc.
Smart money pulse
What insiders and funds are doing
- group1 insider bought in the last 30 days. $349K in open-market buys, Oct 28–Nov 10.
- account_balance191 funds bought, 192 sold in the quarter ended Jun 30, 2026. 84 were new holders.
- infoNo real insider sales in 12 months. Planned 10b5-1 sales and tax withholding are left out.
−100 means everyone selling, +100 everyone buying. This is data, not advice.
How the Pulse works
Pulse runs from −100 (everyone selling) to +100 (everyone buying). Half comes from insiders: real buyers vs. real sellers in the last 90 days (Form 4). Half comes from funds: funds that bought vs. funds that sold last quarter (13F). 13F is a snapshot of long positions on the last day of the quarter, filed up to 45 days later. It does not show short positions or trades since then.
Who owns it
427 funds report owning BFH, up from 390
Last quarter
Who bought and who sold
Change in shares held, biggest holdings first. Bars stop at ±100%.
Insider trades · last 12 months
Real buys and sales
Last 6 months. A wider screen shows 12.
Showing 2 real trades. Bigger dot means a bigger trade.
Real trades, newest first
Showing every filing. Dashed circles are routine: grants, tax withholding, option exercises and planned sales.
Top holders
Biggest funds in BFH
| Fund | Value | Change |
|---|---|---|
| BlackRock, Inc. | $421M | −8% |
| Dimensional Fund Advisors LP | $335M | Same |
| Vanguard Portfolio Management LLC | $284M | −5% |
| American Century Companies Inc | $194M | +10% |
| Vanguard Capital Management LLC | $190M | −6% |